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The company, Glass Craft, was first registered with
a business plan to provide silk screen printing and pennants as souvenirs to
visiting US Navy and other post war tourists.
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The business operated from small premises above the
Esquire Theater in Pitt Street Sydney.
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Glass Craft expanded and supplied schools with House Ribbons and
Sashes.
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After finishing her course as a designer at East
Sydney Art College, Margaret Knightley at age 18 joined the family business as
the artist. In later years this course she completed evolved to become a
Graphics Arts Degree.
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Margaret & Rob Simpson announce the birth of Stratton Simpson, 30th September 1961.
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Rob Simpson made an offer to Phillip Knightley to
become involved in the business and after a few short years Margaret and Rob
Simpson assumed joint ownership of the company.
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Phillip Knightley remained as a signwriter and
consultant for the next 30 years.
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The business was relocated to 104 Percival Street
Stanmore NSW.
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The Simpsons take a business trip to America,
returning with new products, amongst these flags, handwavers, ribbons and
Bunting (streamers).
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Rob Simpson started another company, AB Colour
Pennant & Displays. This company became the first in Australia to produce
Bunting, using PVC and plastic material in a rainbow of colours, cut into
shapes and sewn into plastic coated string to decorate Car Yards, Service
Stations, Pubs and Clubs.
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Glass Craft commenced supplying Lions Club banners
and Rotary banners and pennants. These were printed onto satin and felt. AB
Colour still supplies Bunting, and grows.
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The two companies are relocated to Farr Street
Marrickville NSW. There are four trucks and eight contractors installing the
Bunting. Many contracts, both Corporate, and Government are being serviced by
the businesses.
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The company AB Colour was sold as Councils were now
leaning towards visual pollution laws, and Bunting was listed as a possible
offender. In addition, everyone was thinking "green" and plastics were not
favored items anywhere.
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Stratton Knightley Simpson joins the family
business, after working two years in the Entertainment industry. Stratton
worked as a booking agent for bands, a D.J by night and with P & O's Oriana
as an entertainment member of staff.
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The company relocates to 4 Hoyle Avenue Castle Hill NSW.
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Southern Cross Flags grows and needs funds to
continue growing.
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Glass Craft was sold and the new owners moved the
business three doors up the road to continue working in close association with
Southern Cross Flags.
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Stratton Simpson introduces flagpoles and banner
poles to the product line. Stratton also introduces a new concept of managing
data by way of computers. He sets up the DOS software and commences the
transition from paperwork to computerised. The PC by the way was an Olivetti,
with 0.6 meg of ram and a 20 meg hard drive.... powerful huh?
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Many contracts were won in relation to the
Bicentenary and Southern Cross Flags become an Official Licensee. Production
commenced for the big event late September 1987, and the company supplied the
Australian flag for the opening of New Parliament House in Canberra.
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The company relocated to Windsor NSW where it
purchased a large factory on one acre where it began a specialised form of
printing onto material:Dye Dispersal, which is water based. This form of
printing is the first of its kind in our industry and the company soon doubled
its turnover, making itone of the largest in the country.
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With the Bicentenary over and flag sales slowing
down, Stratton flew to France to negotiate a joint venture with a world leader
in flag and banner sales - Doublet Pty Ltd of France.
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In November 1990 Southern Cross Flags enters into a
joint venture with Doublet. Rob Simpson and Margaret Simpson were retained as
consultants while Stratton became Managing Director and a third shareholder of
Doublet Australia.
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Doublet trades in the Australian market place and
finds the recession and many other factors are not in their favor.
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Rob and Margaret Simpson remained with Doublet,
working as consultants.
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Doublet, accepting it's not the right time for them,
negotiate with the Simpson family who buy back the entire company, commencing
trading as Southern Cross Flags in August 1994.
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Agency Downunder - A promotional company started by
the Simpson's during the recession of the early 90's, merged with Southern
Cross Flags on February 1st 1995.
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Southern Cross Flags immediately commenced
re-signing many top organisations including GMH, The Darling Harbour Authority,
State Rail, Landcom, The AAP Group, Darling Park, Australia Post, and many many
more.
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November 1995 - The oldest flag business in
Australia, E.H.Brett & Sons was contacted by Stratton, who negotiated the
purchase of their flag business, some stock and all their existing artworks. As
a young boy, Stratton would often accompany Rob Simpson to the E.H.Brett
factory and play amongst the fabrics while his father conducted business.
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